Philosophy

Aline Asmar d'Amman
Architecte & Interior Designer
Founder of Culture in Architecture
Born in Lebanon and Parisian at heart, Aline Asmar d’Amman is the architect, interior designer and founder of Culture in Architecture, a design studio based in Beirut and Paris, committed to bridging cultures while balancing the past and present. Approaching each project with an evocative and narrative force, Aline Asmar d’Amman weaves intricate dialogues between the raw and the precious, heritage and modernity, poetry and materiality.
The international firm has been at the helm of several iconic interior projects, including the re-opening of the Hôtel de Crillon in Paris and the renovation of the Eiffel Tower’s gastronomic restaurant Le Jules Verne. She is currently overseeing the renovation of Palazzo Dona Giovannelli, one of Venice’s historical jewels, home to the future Orient-Express Hotel, in collaboration with Italian group Arsenale. Additionally, the architect is tasked with the rebirth of another beacon of luxury hospitality in Italy’s lake Como, Villa Belinzaghi, steeped in the heart of Villa d’Este’s property.
Aline Asmar d’Amman collaborated with design legend Karl Lagerfeld on Les Grands Appartements at Hôtel de Crillon and developed his collection of functional sculptures, Architectures, showcased at the Carpenters Workshop Gallery. In 2022, she created the architectural scenography of the Lebanese Pavilion at the Venice Art Biennale and imagined The Memory of Stones, a series of unique works playing on salvaged marbles and brutalism, expanding her eponymous furniture collection that includes the distinctive ‘Georgia’ conversation salon.
In 2023, Aline Asmar d’Amman chaired the Villa Noailles’ jury for the Design Parade Toulon festival and imagined a collection of functional sculptures with an evocative presence, Béton Littéraire (Literary Concrete), celebrating culture as an essential framework.
In 2024, the architect was invited by le19m Chanel’s Métier d’Art hub to design le Petit Salon, a private and refined reception area celebrating the extraordinary savoir-faire of the Maisons d’art residents in their Parisian headquarters.
Aline Asmar d’Amman is also behind the design of Dream of the Desert, the Middle East’s first five-star train, operated by Saudi Arabia Rails and Italian group Arsenale in collaboration with KSA’s Ministry of Culture and Tourism. Departing from Riyadh, the train explores some of Saudi Arabia’s most breathtaking heritage and natural sites, including a stop at the spectacular AlUla.
Pursuing a cross-disciplinary approach that spans interior architecture, art direction, and scenography for private and public projects worldwide, Aline Asmar d’Amman’s contemporary vision is nurtured by a dedication to savoir-faire and fostering cultural conversations.
« My practice of architecture and design is driven by the absolute conviction that beauty can change the world. This aspiration is far from being a quest for perfection, but is rather a state of mind. It translates into an urgent need to narrate and invent new realms where stories of material gestures, anchored in the deep values of creative transmission, touch upon emotions with timeless qualities. The hand and the mind are inseparable in this quest: the luxury of thought translates into a search for excellence and meaning, aiming for the sublime above all else. ‘Poetry is the most absolute reality. The more poetic, the more true’ said Novalis. »
- Office
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114 Boulevard Saint Germain, 75006 Paris
+33 1 43 54 50 22
contact@cultureinarchitecture.com201, rue Elias Sarkis, Hazmieh Mar Takla, Lebanon
+961 3 97 98 90 - Career
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contact@cultureinarchitecture.com